Estimated reading time: 7 minutes
While fall and winter may not seem like the ideal time, selling your home during the holidays does have its advantages. The seasons may be changing outside, but the internet housing market knows no bounds. These days, buyers are always on the hunt, which means that listing your home during the holiday hustle may actually work out in your favor. Here are our top 3 reasons to consider selling your home this holiday season.
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Reasons to Sell Your Home This Winter
1. Your home is its prettiest during the holidays. The twinkling lights and cozy holiday decor, when used in moderation, can emotionally captivate a buyer. You want your buyers to have an emotional connection when they walk into your home, and tasteful holiday decor and a cozy space can definitely do that. Don’t be afraid to decorate, but remember, less is more.
2. There is less competition. It is true that the holiday season is not most sellers’ ideal time to put their house on the market. But this means that there is less competition for your buyers and more reward for you! Being one of the few houses on the market helps you stand out and automatically makes you more noticeable and desirable to potential buyers.
3. Holiday buyers mean business. Most people would prefer to be settled into their home for the holidays. So if someone is braving the cold weather and looking to buy a home during the holiday season, they are most likely serious and much more motivated to buy. This makes your process a lot easier as they are less likely to negotiate and may end up wanting to move in quickly. In most cases, buyers won’t just be browsing for the fun of it. Thanks to vacation time and slower work days, they often have more time to search.
Contrary to popular belief, the fall and winter holiday months can actually be a great time to put your house on the market. While there may not be as many people on the hunt for a new home, there also won’t be as many people listing their homes to sell either. Take advantage of the cooler housing market while you can!
How to Sell Your Home This Holiday Season
Even when it’s not the holiday season, it’s easy to make mistakes when selling. Listing your home over the fall and winter months can come with a certain level of stress and frustration. But the holiday housing market could be just what you need to get that Sold sign out front. Find out how to make the most of it with these helpful tips.
Make Your Home Warm and Inviting
When house hunting does require going out in the cold, your home can be a refuge for those who visit. Think about the feeling you’d like potential buyers to have when they enter. Choose soft music, light candles with a warm scent, and offer freshly baked treats to warm them up and put them in the holiday mood. When your home is inviting, potential buyers will be more likely to linger and, eventually, want to make it their own.
Let There Be Light
With shorter days, your house may seem dark when potential buyers come by to take a look. It might be time to replace those low watt light bulbs and replace them with brighter ones. Turn the lights on to give the house a warm and comfortable appearance. This is especially important for evening showings. The right lighting can give your home a soft glow and show the buyers how cozy your space is.
Decorate for Staging
Proper staging of your house can make the difference between a sale or a ‘thanks, but no thanks’ response from a potential buyer. When selling your home during the holidays, you don’t have to be afraid to decorate, but less is more. Avoid holiday decor clutter and choose subtle touches instead. A few simple decorations on a mantle and lights strung on a staircase railing can create a cozy, welcoming feeling that home buyers will love.
Improve Online Listings
Today’s buyers do the majority of their house hunting online. This is especially true once the cold weather hits. When it’s cold and wet outside, most people won’t want to go from one open house to another. That means that your home needs to stand out from the crowd to convince buyers to visit for a closer look. Take new and professional photos to show off your space and your biggest selling points. A video tour is another great way to show buyers the entire space without dragging them out into the cold.
Consider Curb Appeal
Take those decorating and housewarming tips outside as well. This isn’t the time to show up your neighbors with an outrageous light display. That isn’t everyone’s cup of tea. When you’re trying to sell your home, the goal is to appeal to as wide an audience as possible. Go easy on the outside lights and avoid large lawn decorations. Your home should draw potential buyers in and attract them to the neighborhood, not scare them away.
Keep your sidewalk and driveway clear. If there’s a chance of ice, keep it salted. You don’t want a potential buyer to slip and fall as they enter or exit your home. Even in the cold weather, your flower beds should be neat and well maintained. Remove those falling leaves from the gutters, and make sure your lawn is as well maintained as possible. And remember, bare trees leaves your home more exposed. As buyers pull up to your home, you want them to have the impression of a home that is well loved and taken care of. Adding lights to a walkway is also a good way to welcome potential buyers to your door. And don’t forget to replace that worn and dirty doormat!
Use an Experienced Realtor
Buyers who are taking time to look at homes during the holiday season are usually much more motivated to buy. Working with an agent can help you seek out those buyers. An experienced realtor will know exactly how to present your house in a way that will make a motivated buyer take an interest. They will price your house to sell, and take the added stress off of your shoulders so that you can enjoy the holidays with your family.
Don’t be afraid to put your home on the market this winter. While it does have it’s setbacks, selling your home over the holidays may actually work out in your favor. Take the time to price, list, and stage your home to attract holiday buyers.