6 Home Selling Secrets

Laurie WallBuying and Selling

sold sign

It’s easy to assume that there is a secret formula out there for selling a home—after all, some agents seem to have the golden touch when it comes to moving a property. While there isn’t necessarily a secret recipe, there are definitely things you can do to separate your home from the competition. They may seem like secrets, but in reality they’re available to every homeowner. If you’re looking for some “secret” (not-so-secret) tips for selling a home, here are six to get you started.

1. Price Your Home Correctly and Consider Taking a Risk

Start by getting an accurate estimate of the value of your home. Then be willing to take a risk and knock down the price. If you’re willing to take that risk, it can pay off in spades. The key is to hire a good agent, do some serious research, and perhaps even consider pricing below market value to draw more people and start a bidding war.

2. Lighting Is Essential

People are affected by light. A dim, dark house is no way to appeal to potential buyers. There are several simple and affordable steps you can take toward optimizing your lighting. For example, clean your windows, increase the wattage of your bulbs and replace ones that are burned out, trim foliage outside windows that may be blocking light, remove curtains, change lampshades, and add new lamps or fixtures.

3. Sweat the Small Stuff

A lot of people get lured into making major renovations before a sale, but in reality most homebuyers fixate on details. So make improvements like fixing leaky faucets, changing hardware on cabinets, patching, painting, cleaning grout, and making sure the faults you loved—or are used to—get repaired.

Tip: If you’re going to sink your money anywhere, put it into the kitchen. It’s one of the top-selling rooms in a home.

4. Depersonalize and Declutter

Potential homebuyers may have a hard time looking past your family photos, that flowery pink velvet chair, and that room cluttered with grandma’s heavy mahogany furniture. After all, people are trying to see themselves in your space. So if you’re going to get the best price for your home, you need to depersonalize and declutter. That means getting rid of things that add a personal stamp, removing any junk, clutter, and mess, and organizing and neutralizing everything so that your home appeals to a wider audience. It should feel as bright, airy, and open as possible without feeling too empty. Although it’s a balancing act and takes some effort, this tip can lead to great success with your home sale.

5. Remove Family Pets

You may love your dog and cat, but that doesn’t mean everyone else does. If you can find temporary homes or kennels for your beloved critters, it’s best to do so. It will prevent homebuyers with allergies from getting turned off and can eliminate odors, noises, and messes.

6. Find a Top-Notch Real Estate Team

Real estate agents vary in their approach, but some have proven themselves effective in the home-selling world. Don’t be afraid to bypass your family friend and find an agent with a good track record. They can guide you every step of the way and will have excellent resources and tips for selling a home.

By following a few top tips for selling a home, you can get the same results of those other home sellers you’ve envied in the past.

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